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Decide what sections you will present before you send out your very first newsletter. Spend time reviewing what you will be sending and make sure it includes everything you want to communicate both now and in the future. Use these sections as permanent items in your newsletter. Just as you know the sections of your hometown newspaper, your readers will become familiar with the structure of your newsletter and develop their own favorites. Don’t disappoint them by skipping what they look forward to reading. | |||||||
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