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Newsletters can be passive or active.

If you are able to involve your customers in your newsletter they will begin to “own” it.

Image Here are some things you can do to get your readers involved.

• Solicit comments
• Offer surveys and analyze the results
• Feature customer interviews … with their pictures
• Offer a prize for the best tip to other readers

Scott Koegler
About the author:
YourCompanyNewsletter is dedicated to delivering editorial services to your organization. I am ready to work with you whether you are in need of short term help creating your newsletter, or need ongoing assistance with continuing projects.
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