Basic Components

Newsletter/Web site I will develop the web site/newsletter and establish its features based on our discussions. The standard components include a web site that acts as a repository for your content (images, news items, and other components that we can discuss separately), a content management system that contains the newsletter items, a newsletter formatting and presentation system, and a mailing service. The site will be based on the Joomla! content management system which I use for my other projects, at no charge. Joomla! uses a template based design that allows significant flexibility in the presentation of the site. I will set up the site with several templates that you can preview and choose one that appeals to you and possibly conforms with your other sites. Mailing For each newsletter issue I will create a mailing comprised of the current issue's contents, post this email on a mail service of your choice, and issue the transmission. The system generally maintains itself based on add/remove/bounce activity which I will monitor. Frequency The newsletter will be published on a regular periodic basis. This frequency can be increased based on the availability of content. Publication can be weekly, bi-weekly, monthly, or even quarterly. Community building There are several facilities available to help maximize a readership community. I suggest establishing a user forum and a comment area. Any and all of these are available on the Joomla! platform at no additional expense. Post Once articles have been edited and formatted I will post them for publication. Posting will include creation of SEO elements including meta tags and key phrases for each article. Advertising While you may not want to advertise competitors, you can easily use the banner spaces available on the web site to promote your own products and services. Recipients of your newsletter will click the links in the newsletter in order to read the remainder of the article which is located on the web site. When your readers are viewing the site, they will be able to see your banner ads for your own products. This is another good way to promote your products, and you will be able to see reports that show which ads produce interest. Additional contents The site has the ability to display surveys/polls, which help to increase reader interaction. I suggest including a different poll for each newsletter.

Scott Koegler About the author: YourCompanyNewsletter is dedicated to delivering editorial services to your organization. I am ready to work with you whether you are in need of short term help creating your newsletter, or need ongoing assistance with continuing projects. Read More >>

 

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