Keeping Customers At Center Of Business

"It's all about the customer." Every small-business owner has heard this phrase time and time again. Bringing the customer to the center of your operations requires that every interaction--not just the initial sale--be of the highest quality and level of personalization. Meeting this goal requires significant work. Ask yourself the following questions: • Have you ever wanted to organize all of your business data about a customer but couldn't figure out how to neatly compile it from multiple places and applications? • Have you ever wasted time searching for a key piece of customer information? • Have you ever wished you had a personal assistant who kept you informed of appointments, important dates and tasks? • Have you ever wanted an automated way to create and deliver professional-looking customer communications? • Have you ever wanted to make an application work the way you want it to work, or wished multiple applications would work together? Contact and customer management software, such as ACT! by Sage, allows users to manage all the tasks and information related to developing and maintaining relationships with customers. Now in its 20th year, the pioneering business software tool has helped over 2.7 million customers as well as an additional 41,000 corporate account customers worldwide. Unlike a Rolodex or a simple electronic organizer, contact and customer management software is built on the foundation of a contact-centered database, intuitively designed for quickly accessing related customer information and sales opportunities from virtually any location using desktop or Web-based applications, or handheld devices. The software can help you: • Centralize critical contact and customer information and stay organized • Manage and grow business relationships through personalized communications • Prioritize work • Forecast and track sales opportunities • Access and report on information quickly • Integrate with applications you use every day, such as Microsoft Office and Lotus Notes, and accounting applications such as QuickBooks and Peachtree by Sage • Take customer information on the go using BlackBerry, Pocket PC and Palm OS devices. To learn more, visit www.act.com. How your business manages high-value customer information is critical when its success is derived from contact with them.

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