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Is a free autoresponder service actually free? PDF Print E-mail

Autoresponders are very valuable time- saving tools which can automate most of your tasks. This leaves more time to concentrate on creating the content for your newsletter. An autoresponder can automatically personalize all your email messages, handle subscribe and unsubscribe requests and send messages on a specific date or at a certain time.

There are many autoresponder services to choose from. The average price per month is between $10 and $20. You will also find many free autoresponder services when you search on the internet. When I think about the term, free autoresponder service, it reminds me of a phrase my former employer said often, “There is no such thing as a free lunch.” Even though there is no monetary cost for using a free autoresponder service, you are obligated to run a text or banner ad at the end of every message you send. This means they are sending advertising to your subscribers and customers.

This could hurt your credibility and readers might be hesitant to receive your newsletter. Another downside with using them is sometimes these banner ads will cause your newsletter to be filtered with spam filters and your newsletter may never reach your readers.


Scott Koegler
About the author:
YourCompanyNewsletter is dedicated to delivering editorial services to your organization. I am ready to work with you whether you are in need of short term help creating your newsletter, or need ongoing assistance with continuing projects.
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