| Know and Grow Your Audience |
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| Written by Scott Koegler |
You already know who your customers are, and probably already correspond with them via email. Ask their permission to include them in your newsletter mailings. And if they `say no, by all means don’t include them.  Grow your readership by asking your recipients to invite their associates to receive your newsletter. An invitation from a friend is highly likely to get a positive response. |