| Consistent Delivery |
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| Written by Scott Koegler |
Just as in show business, “The show must go on!” NEVER miss an issue. Start out with a conservative publishing schedule, one that seems much too easy. Once you get used to the routine, you can always increase the frequency, or publish an “Extra” edition if necessary. Cutting back on your publishing schedule sends a message that you’re not interested in maintaining the effort, or that it’s just too much work. In any case, it’s exactly the opposite message from what you want to communicate.  If you’re not sure how much time you can devote to your newsletter, you can start out by saying it will be “periodic,” but you’ll gain much more credibility if you specify a frequency like quarterly or monthly. Whatever you specify, stick to it. |